1. Introduction

Live FREE-TV, is a video streaming service of Excellent Multimedia, Inc. (“LiveFREE-TV,” “Excellent Multimedia'', “we” or “us”) respects your privacy. This Privacy Policy explains the collection, use, and sharing of information from or about you, including personal information, in connection with your use of the LiveFREE-TV Services. The term “LiveFREE-TV Services'' refers to our video service, including the selection of television shows, clips, movies, and other content we offer (collectively, the “Content”) and our player for viewing the Content (the “Video Player”), as well as any other products, features, tools, materials, or other services offered from time to time by LiveFREE-TV through a variety of Endpoints. The term “Endpoints'' refers to, collectively, the LiveFreeTelevision.com website (the “LiveFREE-TV Site”), applications, and other places through which the LiveFREE-TV Services may be accessed.


Please also note that the LiveFREE-TV Services may contain links to other sites owned or operated by other companies, including our advertisers, and LiveFREE-TV does not notify you when you have chosen to click through to another website or property when using the LiveFREE-TV Services. We recommend that you review the privacy policies of such other websites or properties.


By viewing any Content or otherwise using the LiveFREE-TV Services, whether you are a subscriber, other registered user, or a visitor who has not subscribed to or registered for the LiveFREE-TV Services, you consent to the collection and use of information from or about you as explained in this Privacy Policy. If you do not consent to the collection and use of information from or about you in accordance with this Privacy Policy, then you may not use the LiveFREE-TV Services.


2. Information We Collect

LiveFREE-TV may collect the following information from or about you, including personal information, from the following sources:


Information You Provide to Us. We collect information you provide to us. For instance, when you register to use the LiveFREE-TV Services, we may collect identifiers and personal information including your name, email address, credit card or other payment method information, address, ZIP code, characteristics such as your age (birth date) and gender, and other information. In addition, LiveFREE-TV may collect similar information you provide to us when you respond to surveys or interactive ad units, contact LiveFREE-TV through customer service or communicate with us by other means, or participate in promotions or events. We may also collect information you provide as part of selecting your preferences, including within your account settings, and commercial information, such as the LiveFREE-TV plan(s) you purchase. 


Usage, Technical and Log Data. We collect information when you use the LiveFREE-TV Services or interact with LiveFREE-TV. We may collect information from and about the browser or device you’re using and information about your internet or other electronic network activity, including through analytics tools and the technologies described below (“Data Collected Through Cookies and Similar Technologies”). This information may include your IP address, device type, browser and software characteristics (such as type and operating system), geolocation data (which may include precise location data), referral URLs, network state, device identifiers or other unique identifiers such as advertising identifiers (e.g., “ad-ID” or “IDFA”) and identifiers associated with browser cookies (see our description of “Cookies and Local Storage” below), and carrier information. We also collect information about your activity on the LiveFREE-TV Services including information about the content you view on LiveFREE-TV.


Data Collected Through Cookies and Similar Technologies. Like many online services, we use various technologies to collect usage data and store preferences. These technologies are discussed below.

  • Cookies and Local Storage. A cookie is a small data file that is transferred to your computer’s hard disk. We may use both session cookies and persistent cookies to better understand how you interact with the LiveFREE-TV Services. These uses allow us to improve the LiveFREE-TV Services. We may create a unique device or user ID for you and store it in a cookie so we can customize your experience based on your preferences.
    Please note that disabling cookies or deleting information contained in cookies or may interfere with the performance and features of the LiveFREE-TV Services, including not being able to store your preferences or login information.
  • Web Beacons, Pixels and mobile SDKs. In addition to cookies, we may use other technologies such as web beacons or pixel tags, which can be embedded in web pages, videos, or emails, to collect certain types of information from your browser or device, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Content, the IP address of your computer, and the URL of the web page from which the Content was viewed. 


3. Use of Information We Collect


Use in General. We use the information we collect from or about you in order to help deliver a first-class user experience, including for the following purposes:

  • providing the LiveFREE-TV Services, including customer support;
  • contacting and communicating with you, including for promotions, updates, and notifications;
  • identifying Content you share;
  • administering surveys, sweepstakes, contests, and other promotional activities or events;
  • customizing recommendations;
  • operating and optimizing the LiveFREE-TV Services, such as by conducting analytics and research;
  • compiling aggregate data for internal and external business purposes;
  • detecting security incidents, preventing potentially fraudulent, illegal or harmful activities and otherwise enforcing our Terms of Use and other policies;
  • protecting your and our rights and complying with legal obligations;
  • other uses in accordance with our Terms of Use; and
  • any other purpose that is disclosed to you at the time we collect the information or that is related to a request made by you.


Use of Payment Information. We use payment information, such as credit card numbers and billing ZIP code, and commercial information, such as the LiveFREE-TV plan(s) you purchase, to help provide the LiveFREE-TV Services. For example, we use payment information to process payments from a subscriber (we use a third-party payment processor to do this), to retrieve account information for a subscriber, to determine whether a subscriber is eligible for promotions, and to detect abuse of the LiveFREE-TV Services.


Use of Aggregate or De-Identified Information. In addition to the individual data use described in this Privacy Policy, we may aggregate information about you and other individuals together, or otherwise “de-identify” the information about you (which means that the information does not directly or indirectly identify you). We may use information in these forms for any legitimate business purpose, including for research and analysis, administration of the LiveFREE-TV Services, advertising (e.g., improving our targeting efforts), and promotional purposes.


4. Sharing Information with Others


We may share information collected from or about you with others, including business partners, service providers, advertisers, and other companies that are not affiliated with LiveFREE-TV, for the purposes described below.


Partners. We work with a number of business partners who help us offer the LiveFREE-TV Services, including, for example, our content programmers, distributors and device partners, and corporate owners. We may share information collected from or about you with such business partners, including email address, Viewing Information, information about the ads you view on LiveFREE-TV and account or device information (e.g., age, gender, device type, IP address, ZIP code, advertising identifiers). This information may be shared for different purposes depending on the partner, including for reporting and analytics, activating, administering, and improving and personalizing your experience with LiveFREE-TV or such partner, including by providing you with more tailored content, features, and ads on LiveFREE-TV as well as on other platforms and services. We may also engage with companies from time to time to provide you joint promotional offers and opportunities and may share with these companies data you provide or that is collected in connection with those offers (e.g., name and mailing address to fulfill a giveaway).


Service Providers. We may share information collected from or about you with companies that provide services to us, our business partners, and advertisers, including companies that assist with payment processing, analytics, data processing and management (e.g., to facilitate our targeted advertising and marketing efforts), account management, hosting, customer and technical support, marketing, advertising , measurement, and other services. The categories of information that we share with service providers will vary depending on the types of services they provide. For example, we share payment information with our third-party payment processor to assist us in our billing efforts, email addresses with our marketing service providers to assist with our email campaigns, and IP address, hashed emails, and advertising identifiers with service providers to assist in our advertising and marketing efforts.


Advertisers. We display advertisements from other companies on the LiveFREE-TV Services, often enabling users to interact with the advertisements or click through to websites or other properties owned or operated by other companies. These advertisers and their service providers may use cookies and similar technologies to collect information, from or about you through the LiveFREE-TV Services in order to tailor advertisements, measure advertising effectiveness, and enable other enhancements. This information may relate to your use of the LiveFREE-TV Services, websites you visited, advertisements you viewed, and your other activities online and may include the information described in Section 2 (“Information We Collect”). We may also compile and provide reports, including in encrypted, aggregated, or de-identified forms, to advertisers about the effectiveness of their campaigns.


Third Parties When Required By Law or When Necessary to Protect Your or Our Rights. In some instances, we may disclose information from or about you without providing you a choice. For example, we may disclose your information in the following ways: to protect the legal rights of Excellent Multimedia, Inc. and our affiliates or partners; to protect the safety and security of users of the LiveFREE-TV Services or third parties; to enforce our Terms of Use; to protect against fraud; and to comply with or respond to the law or legal process or a request for cooperation by a government entity, whether or not legally required.


Third Parties in Connection with Certain Transactions. If we sell all or part of our business, make a transfer of assets, or otherwise might be involved in a change of control transaction, or in the event of bankruptcy, we may transfer information from or about you to one or more third parties as part of the transaction, including the due diligence process.


Parties with Your Consent or When You Otherwise Choose to Share. We may also share information from or about you with any party when we have your consent or when you otherwise choose to share such information. For example, certain functions within the LiveFREE-TV Services may give you the option to share information about your activities on the LiveFREE-TV Services, for example, by email, text message, social networking services, or other sharing function. In addition, you may have the option to choose to share information with our advertisers or other partners through an interactive ad unit. Information you share through third party platforms and with social networks, advertisers, and other third parties is subject to their terms of use and privacy policies which we recommend you review.



5. Your Controls and Choices, Including Opt-Out Options


You have the following controls and choices regarding how we and third parties use certain information collected from or about you.


Opt-Out from Promotional Communications. You may opt out of receiving promotional communications from LiveFREE-TV by clicking the “unsubscribe” link in a particular promotional communication. Please note that you cannot opt out from receiving all communications from LiveFREE-TV, including administrative messages, service announcements, and messages regarding the terms and conditions of your account because those may contain important information. You can choose to receive push notifications from LiveFREE-TV on your device and can use your device’s settings to turn them off.


6. Security and Account Access

The security of your information is important to us. We use a variety of physical, technical, and administrative measures to safeguard information in our possession against loss, theft and unauthorized use, disclosure, and modification. For example, we take steps to limit access to sensitive information from or about you to those LiveFREE-TV employees, agents, and contractors who have a legitimate business reason to access such information. We also use measures like encryption and hashing to help protect sensitive information when in transmission.

Despite these efforts, please note that there is always a possibility that a breach in data transmission or storage may occur and we cannot guarantee the security of any information from or about you 100% of the time. Please refer to the U.S. Federal Trade Commission’s website for information on how to protect yourself from identity theft.

Please note that if you allow others to use your account, they may be able to view information about your account including personal information and your email address.


7. Children

Children under 18 years of age are not permitted to register with LiveFREE-TV. The LiveFREE-TV Services are not intended to be used by children without involvement and approval of a parent or guardian.


8. Deleting Your LiveFREE-TV Account

You may delete your LiveFREE-TV account, in accordance with our Terms of Use, or via the link accessible on the Account page. You must cancel your subscription before you are able to delete your account. Please note that, after you delete your account, we may retain some information from or about you in accordance with applicable law, including for various legal, operational, accounting, and auditing purposes.


9. Applicable Law

LiveFREE-TV is headquartered in the U.S. and the LiveFREE-TV Services are intended for users in the U.S. By viewing any Content or otherwise using the LiveFREE-TV Services, you consent to the transfer of information to the U.S. to the extent applicable, and the collection, storage, and processing of information under U.S. laws.


10. Changes to this Privacy Policy

From time to time, we may revise this Privacy Policy to reflect changes in the law or the LiveFREE-TV Services or for other reasons. Therefore, it is important to check the date posted at the top of the Privacy Policy each time you visit the LiveFREE-TV Site or use any of the LiveFREE-TV Services to ensure you are familiar with our most updated policies and practices. If we make any material change to this Privacy Policy, we will provide notice to you in accordance with applicable law. Notice may be by posting a notice on the LiveFREE-TV Site, by email to you at the email address that you most recently provided to us, or by other means, consistent with applicable law. Accordingly, please keep your account information, including email address, updated.


11. Questions/Contacting Us

At LiveFREE-TV, we expect that our first-class customer support team will be able to resolve most issues you may have using the LiveFREE-TV Services. You can find answers to frequently asked questions or contact our customer support team by going to our help center at the LiveFREE-TV site In addition, if you have any questions regarding this Privacy Policy, you may email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or contact us by mail addressed to:

Attention: LiveFREE-TV Legal Department

Excellent Multimedia, Inc.

460 Northside Dr. NE STE 5

Alexandria MN 56308


Thank you for taking the time to read this Privacy Policy. We hope you enjoy the LiveFREE-TV Services!